Maybe people in Star Trek like the holodeck because a life without poverty and hunger feels empty to them. When you want for nothing your brain gets bored. Maybe they live for the holodeck malfunction. They secretly hope the safeties fail and they are faced with real danger. Just like we imagine a world without daily pain and suffering they imagine one with them. The matrix isn’t a utopia because humans need suffering to survive. Technology creates our utopia and our demise. Fruitopia.